About JAPON!SM / About the Brand
Bringing Japanese Sensibility into Modern Life
JAPONISM is a Japanese craft maker that reinterprets Japanese traditions and culture with modern designs and technologies, carefully conveying their charm and value to consumers worldwide through products that utilize them.
By offering the value of "Made in Japan" and Japanese beauty, we aim to enrich and add color to the lives of people not only in Japan but also around the world.
"Japan, in your life."
Brand Identity
Concept
Immerse Yourself in Japan, Anytime, Anywhere.
Immerse Yourself in Japan, Anytime, Anywhere.
Vision
Bringing Japan into Everyday Life. Fostering Cultural Diversity.
Bringing Japan into Everyday Life. Fostering Cultural Diversity.
Mission
Embedding Japanese sensibility into products that enrich life.
Embedding Japanese sensibility into products that enrich life.
From the Legacy of Japonism to the Present Day
In the latter half of the 19th century, Japanese ukiyo-e and crafts traveled to Europe, making a strong impression on artists such as Monet, Van Gogh, and Degas. This fervor was called "Japonism," and Japanese aesthetics permeated painting, architecture, fashion, and even everyday items.
More than 150 years have passed since then, and Japan's presence in the world has changed. While anime and manga are widely known as "Cool Japan," the charm of Japan's unique traditional culture and art, such as ukiyo-e, tea ceremony, and artisan craftsmanship, is not fully conveyed to its deeper essence.
JAPONISM is a brand born from the desire to once again deliver the charm of Japan to modern consumers, just as 19th-century Europe was captivated by Japanese beauty.
Why Fragrance?
Scent is a sense directly connected to memory and emotion. Who hasn't experienced a sudden waft of scent bringing back a particular day and place?
In Japan, the art of incense burning (kodo) and the sensibility of finding the changing seasons in flowers and plants have long been alive. Conveying beauty through the unseen—scent is one such uniquely Japanese expression.
JAPONISM aims to translate and deliver this sensibility into modern life. A moment of washing hands, a moment in the bath, a moment of freshening a room. In these everyday moments, a scene from somewhere in Japan gently emerges.
Through six scents, we infuse Japanese sensibility into modern living.
Two Product Lines
The same scent, for your skin and your space.
JAPONISM products are available in two lines connected by scent.
Artisanal Vegan Soap
A scent for everyday moments, felt on your skin. Every time you pick it up in your bathroom or at the sink, a Japanese scene gently unfolds.
- All 6 types: SAKURA / MATCHA / YUZU / FUJI / KISERU / HINOKI
- 150g / ¥2,980 (tax included)
- Contains fermented rice bran extract, volcanic ash (Kagoshima), and sodium hyaluronate
- Vegan formula with no animal-derived ingredients
- Sustainable kraft paper packaging
Room Spray (Scheduled for release early summer 2026)
A scent for a breath of life in your space. We are currently developing room sprays for your living room, bedroom, and entryway that gently accompany your mood.
Expected to be available in the same six scents as the soaps (SAKURA / MATCHA / YUZU / FUJI / KISERU / HINOKI). The same scent, for your skin and your space. Details will be announced around early summer 2026.
Joint Development with Omoto Corporation, Fukuoka
All soaps were jointly developed with Omoto Corporation, a soap OEM in Fukuoka City, over a year, with meticulous attention to design, scent, and ingredients. Each one is finished by hand by artisans.
Fermented rice bran extract was chosen as a common ingredient because rice bran has been a material closely associated with Japanese life since ancient times. It has a history of being used as "nuka-bukuro" (rice bran bags) instead of soap during the Edo period and is known for being rich in vitamin E and antioxidants.
The packaging design also incorporates Japanese aesthetics. The family crest represents rice ears, symbolizing rice bran, and the cycle and sustainability. The transparent part at the bottom of the product expresses the tranquility of Zen and the transparency of the sea surrounding the Japanese archipelago.
Retailers Nationwide
Airports
- Narita International Airport Terminal 1 / Terminal 2
- Haneda Airport
- Chubu Centrair International Airport
Tokyo / Kanto Region
- Tokyo Station Gransta Tokyo
- Roppongi Tsutaya Books
- Ginza Y's ARTS
- Wamonoya Kaya stores (Kagurazaka, Kamakura, etc.)
Nationwide
- Kyoto Okazaki Tsutaya Books
- Wamonoya Kaya stores (Kyoto Teramachi, Yufuin, Kawagoe, Yokohama, etc.)
- Museum shops nationwide
For the latest list of retailers, please visit our official brand website.
→ japonism.tokyo
Exhibition / Museum Shop Achievements
JAPONISM is also featured as a cultural product in the context of museum shops and art exhibitions, alongside products with Japanese art motifs such as ukiyo-e.
- The Great Van Gogh Exhibition｜Official merchandise production
- Exhibition of Five Great Ukiyo-e Artists｜Utamaro, Sharaku, Hokusai, Hiroshige, Kuniyoshi
- "It was all Hokusai's fault" Exhibition
- Moving Ukiyo-e Exhibition FUKUOKA｜Merchandise sales
Operating Company
| Company Name | JAPONISM Inc. |
|---|---|
| Established | December 2024 |
| Representative | Sachiko Nakagawa |
| Location | Shinjuku Island Tower 2F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 163-1302 |
| Phone Number | 070-9205-6569 |
| info@japonism.tokyo | |
| Hours | Weekdays 10:00 AM - 6:00 PM (Closed on weekends and national holidays) |
| Business Activities | Planning, manufacturing, and sales of vegan soap and room spray |
For detailed sales conditions, payment methods, etc., please refer to the Specified Commercial Transactions Act.
For the brand's worldview and latest information, please visit our official brand website.
→ japonism.tokyo